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The making of a name : the inside story of the brands we buy

Rivkin, Steve

The making of a name : the inside story of the brands we buy by Steve Rivkin and Fraser Sutherland - New York: Oxford University Press 2004 - x, 275p., app. 24 cm x 16 cm

ISBN: 0195168720

Subjects--Topical Terms:
brainwaves and brainstorms
brand name products
names typology
naming
scrabble scramble
symboles

Dewey Class. No.: 658.827 / RIV

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