The making of a name : the inside story of the brands we buy (Record no. 867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0195168720 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | RIV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rivkin, Steve |
| 245 #4 - TITLE STATEMENT | |
| Title | The making of a name : the inside story of the brands we buy |
| Statement of responsibility, etc. | by Steve Rivkin and Fraser Sutherland |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 275p., app. |
| Dimensions | 24 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 395 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brainwaves and brainstorms |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | names typology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | naming |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | scrabble scramble |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | symboles |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Fraser |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 03/31/2005 | Books India | NA | 395.00 | Bill No.: 31586 Date: 2005-03-31 | 658.827 RIV | 5497 | 05/22/2023 | 395.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 09/07/2005 | Natraj Book Centre | 72/2 | 395.00 | Bill No.: 507 Date: 2005-09-07 | 658.827 RIV | 5661 | 05/22/2023 | 395.00 | 04/29/2021 | Books |