Normal view MARC view ISBD view

Advertising and marketing in rural India : language, culture and communication

Bhatia, Tej K.

Advertising and marketing in rural India : language, culture and communication by Tej K. Bhatia - 2nd ed. - New Delhi: Macmillan India Ltd. 2007 - xxvii, 327p., app., ref., ind. 25 cm x 16 cm

ISBN: 9780230633896

Subjects--Topical Terms:
advertising
communication
conventional and non conventional media
imaging and imagining women
India
language
marketing and rural communication
religion and advertising
rural
rural advertisement
social and development messages
wall advertising

Dewey Class. No.: 659.10954 / BHA

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)