Advertising and marketing in rural India : language, culture and communication by Tej K. Bhatia

By:

Bhatia, Tej K

Material type: Text

TextLanguage: English Publication details: New Delhi: Macmillan India Ltd. 2007Edition: 2nd edDescription: xxvii, 327p., app., ref., ind. 25 cm x 16 cmISBN:

9780230633896

Subject(s):

advertising
communication
conventional and non conventional media
imaging and imagining women
India
language
marketing and rural communication
religion and advertising
rural
rural advertisement
social and development messages
wall advertising

DDC classification:

659.10954 BHA

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.10954 BHA (Browse shelf(Opens below))		Available		12125
Books	KEIC	659.10954 BHA (Browse shelf(Opens below))		Available		6921

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