Marketing in the 21st century : new world marketing

Keillor, Bruce D. (ed.)

Marketing in the 21st century : new world marketing - Westport: Praeger Publishers 2007 - Vol. 1, ix, 250p., ind. 24 cm x 16 cm - Praeger perspectives .

9780275992767


consumer in Central and Eastern Europe
culture and international marketing
customer
customer service
emerging marketing
Indian consumer market
managing world markets
manufacturing and selling in China
marketing
marketing and ethics
negotiations in international marketing
new world marketing realities
qualitative research

658.8 / MAR
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