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Marketing in the 21st century : new world marketing
Material type:
TextSeries: Praeger perspectivesPublication details: Westport: Praeger Publishers 2007Description: Vol. 1, ix, 250p., ind. 24 cm x 16 cmISBN: - 9780275992767
- consumer in Central and Eastern Europe
- culture and international marketing
- customer
- customer service
- emerging marketing
- Indian consumer market
- managing world markets
- manufacturing and selling in China
- marketing
- marketing and ethics
- negotiations in international marketing
- new world marketing realities
- qualitative research
- 658.8 MAR
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 MAR (Browse shelf(Opens below)) | Available | 6742 |
2007-10-20
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