Marketing discourse : a critical perspective
Skalen, Per
Marketing discourse : a critical perspective by Per Ska�le'n and Markus Fellesson; Martin Fouge`re - New York : Routledge 2008 - ix, 190p., ref., ind. 24 cm x 16 cm - Routledge interpretive marketing research series .
9780415416696
consolidating
critical marketing research
customerism
diskursanalyse
elaborating
managerial
marketing
marketingforschun
power/knowledge
studying government
658.8 / SKA
Marketing discourse : a critical perspective by Per Ska�le'n and Markus Fellesson; Martin Fouge`re - New York : Routledge 2008 - ix, 190p., ref., ind. 24 cm x 16 cm - Routledge interpretive marketing research series .
9780415416696
consolidating
critical marketing research
customerism
diskursanalyse
elaborating
managerial
marketing
marketingforschun
power/knowledge
studying government
658.8 / SKA