Marketing discourse : a critical perspective

Skalen, Per

Marketing discourse : a critical perspective by Per Ska�le'n and Markus Fellesson; Martin Fouge`re - New York : Routledge 2008 - ix, 190p., ref., ind. 24 cm x 16 cm - Routledge interpretive marketing research series .

9780415416696


consolidating
critical marketing research
customerism
diskursanalyse
elaborating
managerial
marketing
marketingforschun
power/knowledge
studying government

658.8 / SKA
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