Marketing discourse : a critical perspective (Record no. 9139)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00977nam a2200325Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415416696 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SKA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Skalen, Per |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing discourse : a critical perspective |
| Statement of responsibility, etc. | by Per Ska�le'n and Markus Fellesson; Martin Fouge`re |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 190p., ref., ind. |
| Dimensions | 24 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 6200 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Routledge interpretive marketing research series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consolidating |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | critical marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | customerism |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | diskursanalyse |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | elaborating |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | managerial |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketingforschun |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | power/knowledge |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | studying government |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fellesson, Markus |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fouge`re, Martin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Coded location qualifier | Inventory number | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | Donate | 6200.00 | 658.8 SKA | 12543 | 05/22/2023 | 6200.00 | 04/29/2021 | Books | ||||||||||
| KEIC | KEIC | 03/31/2008 | Books India | 5782.00 | 2 | 658.8 SKA | 7160 | 12/13/2021 | 5782.00 | 04/29/2021 | Books | 66/1 | Bill No.: 38805 Date: 2008-03-31 | 04/01/2016 | 12/13/2021 |