Tactical transparency : how leaders can leverage social media to maximize value and build their brand
Holtz, Shel
Tactical transparency : how leaders can leverage social media to maximize value and build their brand by Shel Holtz and John C. Havens - San Francisco: Jossey-Bass 2009 - xiv, 297p., notes, ind. 24 cm x 16 cm
9780470293706
blogs
business communication
customer relations
interactive marketing
internet marketing
leadership
management
media relation
public relation
social media
658.802 / HOL
Tactical transparency : how leaders can leverage social media to maximize value and build their brand by Shel Holtz and John C. Havens - San Francisco: Jossey-Bass 2009 - xiv, 297p., notes, ind. 24 cm x 16 cm
9780470293706
blogs
business communication
customer relations
interactive marketing
internet marketing
leadership
management
media relation
public relation
social media
658.802 / HOL