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Social media marketing : an hour a day

Evans, Dave

Social media marketing : an hour a day by Dave Evans - Indianapolis: Wiley Publishing, Inc. 2008 - xxii., 409p., ind., ill. 23 cm x 19 cm

ISBN: 9780470344026

Subjects--Topical Terms:
campaign
consideration and purchase funnel
consumer generaterd media
elements of social media
influence and measurement
marketer's dilemma
media channels
metcalfe's law
microblogs
reviews,ratings, and recommendationsinteractions
ROI
RSS
sarnoff's law
social marketing
social media marketing
social networks
social platforms
social web blooms
touchpoint analysis

Dewey Class. No.: 302.230688 / EVA

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