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Social media marketing : an hour a day by Dave Evans
Material type:
TextLanguage: English Publication details: Indianapolis: Wiley Publishing, Inc. 2008Description: xxii., 409p., ind., ill. 23 cm x 19 cmISBN: - 9780470344026
- campaign
- consideration and purchase funnel
- consumer generaterd media
- elements of social media
- influence and measurement
- marketer's dilemma
- media channels
- metcalfe's law
- microblogs
- reviews,ratings, and recommendationsinteractions
- ROI
- RSS
- sarnoff's law
- social marketing
- social media marketing
- social networks
- social platforms
- social web blooms
- touchpoint analysis
- 302.230688 EVA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 302.230688 EVA (Browse shelf(Opens below)) | Available | 8328 |
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