Marketing theory : evolution and evaluation
Sheth, Jagdish N.
Marketing theory : evolution and evaluation by Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett - New York: John Wiley and Sons, Inc. 1988 - xi, 231p., ref. 23 cm x 15 cm
9780471635277
buyer behavior school of thought
commodity school of thought
economic schools of marketing
era of turbulent transition
framework for the book
interactive economic schools of marketing
managerial school of thought
metatheory criteria for the evaluation of theories
noneconomic schools of marketing
noninteractive economic schools of marketing
otrganizational dynamics school of thought
resurgence of interest in marketing theory
social exchange school of thought
system school of thought
658.8 / SHE
Marketing theory : evolution and evaluation by Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett - New York: John Wiley and Sons, Inc. 1988 - xi, 231p., ref. 23 cm x 15 cm
9780471635277
buyer behavior school of thought
commodity school of thought
economic schools of marketing
era of turbulent transition
framework for the book
interactive economic schools of marketing
managerial school of thought
metatheory criteria for the evaluation of theories
noneconomic schools of marketing
noninteractive economic schools of marketing
otrganizational dynamics school of thought
resurgence of interest in marketing theory
social exchange school of thought
system school of thought
658.8 / SHE