MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01330nam a2200361Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780471635277 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
SHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing theory : evolution and evaluation |
| Statement of responsibility, etc. |
by Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York: |
| Name of publisher, distributor, etc. |
John Wiley and Sons, Inc. |
| Date of publication, distribution, etc. |
1988 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 231p., ref. |
| Dimensions |
23 cm x 15 cm |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
5957.44 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
buyer behavior school of thought |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
commodity school of thought |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
economic schools of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
era of turbulent transition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
framework for the book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
interactive economic schools of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
managerial school of thought |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
metatheory criteria for the evaluation of theories |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
noneconomic schools of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
noninteractive economic schools of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
otrganizational dynamics school of thought |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
resurgence of interest in marketing theory |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
social exchange school of thought |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
system school of thought |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gardner, David M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garrett, Dennis E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
