Never mind the sizzle...where's the sausage? : branding based on substance not spin (Record no. 11993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00779nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781841127699 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | TAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Taylor, David J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Never mind the sizzle...where's the sausage? : branding based on substance not spin |
| Statement of responsibility, etc. | by David J. Taylor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicheser: |
| Name of publisher, distributor, etc. | John Wiley and Sons, Inc. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 146p., ind. |
| Dimensions | 22 cm x 14 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 835.91 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand vision |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand-led business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumer |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | elastic brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | test driving |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | trampoline |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 03/31/2008 | Books India | 72/4 | 835.91 | Bill No.: 38804 Date: 2008-03-31 | 658.827 TAY | 12149 | 05/22/2023 | 835.91 | 04/29/2021 | Books | |||||||
| KEIC | KEIC | 08/17/2017 | Kushal Books | 2661.33 | Bill No.: 492 Date: 2017-08-17 | 13 | 658.827 TAY | 16142 | 03/31/2025 | 2661.33 | 04/29/2021 | Books | 4 | 03/15/2025 | |||||
| KEIC | KEIC | 08/17/2017 | Kushal Books | 2661.33 | Bill No.: 492 Date: 2017-08-17 | 11 | 658.827 TAY | 16143 | 01/27/2024 | 2661.33 | 04/29/2021 | Books | 2 | 01/13/2024 | |||||
| KEIC | KEIC | 03/31/2008 | Books India | 72/4 | 835.91 | Bill No.: 38804 Date: 2008-03-31 | 2 | 658.827 TAY | 7134 | 05/22/2023 | 835.91 | 04/29/2021 | Books | 1 | 08/31/2022 |