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Never mind the sizzle...where's the sausage? : branding based on substance not spin by David J. Taylor

By: Material type: TextTextLanguage: English Publication details: Chicheser: John Wiley and Sons, Inc. 2007Description: xv, 146p., ind. 22 cm x 14 cmISBN:
  • 9781841127699
Subject(s): DDC classification:
  • 658.827 TAY
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.827 TAY (Browse shelf(Opens below)) Available 16142
Books KEIC 658.827 TAY (Browse shelf(Opens below)) Available 16143
Books KEIC 658.827 TAY (Browse shelf(Opens below)) Available 12149
Books KEIC 658.827 TAY (Browse shelf(Opens below)) Available 7134

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