Marketing communications industry : entrepreneurial case studies (Record no. 14108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00773nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178298689 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 |
| Item number | JAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Gautam Raj |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing communications industry : entrepreneurial case studies |
| Statement of responsibility, etc. | by Gautam Raj Jain and Raunica Ahluwalia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Response Books |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 189p., ind. |
| Dimensions | 20 cm x 13 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 270 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | entrepreneurship India case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | public relations India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ahluwalia, Raunica |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Coded location qualifier | Source of acquisition | Inventory number | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 05/06/2009 | 270.00 | 658.800954 JAI | 12185 | 05/22/2023 | 270.00 | 04/29/2021 | Books | |||||||||
| Dewey Decimal Classification | KEIC | KEIC | 05/06/2009 | 270.00 | 658.800954 JAI | 12186 | 05/22/2023 | 270.00 | 04/29/2021 | Books | |||||||||
| Dewey Decimal Classification | KEIC | KEIC | 05/06/2009 | 270.00 | 658.800954 JAI | 12187 | 05/22/2023 | 270.00 | 04/29/2021 | Books | |||||||||
| Dewey Decimal Classification | KEIC | KEIC | 05/06/2009 | 270.00 | 658.800954 JAI | 13319 | 04/29/2021 | 270.00 | 04/29/2021 | Books | |||||||||
| Dewey Decimal Classification | KEIC | KEIC | 05/06/2009 | 270.00 | 658.800954 JAI | 13320 | 04/29/2021 | 270.00 | 04/29/2021 | Books | |||||||||
| Dewey Decimal Classification | KEIC | KEIC | 10/15/2008 | 658.800954 JAI | 13877 | 04/29/2021 | 04/29/2021 | Books | 67/1 | ||||||||||
| Dewey Decimal Classification | KEIC | KEIC | 10/15/2008 | 658.800954 JAI | 7610 | 05/22/2023 | 04/29/2021 | Books | 67/1 | ||||||||||
| Dewey Decimal Classification | KEIC | KEIC | 05/06/2009 | 270.00 | 1 | 658.800954 JAI | 8139 | 01/20/2024 | 270.00 | 04/29/2021 | Books | 67/1 | Ahmedabad | Bill No.: 41343 Date: 2009-03-26 | 01/18/2024 |