Principles of marketing (Record no. 17977)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | HEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heidingsfield, Myron, S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | by Myron S. Heidingsfield and Albert B. Blankenship |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Barnes and Noble |
| Date of publication, distribution, etc. | 1958 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270 p., ind. |
| Dimensions | 21cm x 13 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumption |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | direct marketring |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | distribution channels |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | retailing structure |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blankenship, Albert B. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 08/11/2010 | 29/2 | 658 HEI | 8839 | 05/22/2023 | 04/29/2021 | Books |