Mindful marketing the first of its kind cartoon book to master modern marketing (Record no. 23054)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01457nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250618b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788196373504 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srinivasan, Rajesh |
| 245 ## - TITLE STATEMENT | |
| Title | Mindful marketing the first of its kind cartoon book to master modern marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Surat: |
| Name of publisher, distributor, etc. | ZebraLearn Pvt. Ltd, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 360p., 23 cm X 17 cm |
| 500 ## - GENERAL NOTE | |
| General note | Recommended by: Kallol Das |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary: The First-of-its kind Cartoon Book to Master Modern Marketing Marketing and brand strategy can often seem like complex and mysterious disciplines, full of jargon, buzzwords, and concepts. Given the complexity, many people struggle with understanding how to effectively market and brand their products or services. Moreover, the business challenges they face in real life can often go unspoken or unaddressed in the mainstream business world. That's where "Mindful Marketing" comes in. In this book, Rajesh Srinivasan, delves into the most critical aspects of marketing, brand, culture and innovation, drawing from his real-time industry and consulting experience. What sets this book apart is its application of cartoons and captivating visuals, which transform mundane business concepts into captivating stories. You will also find a wealth of metaphors and analogies that deepen your understanding. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | master modern marketing |
| -- | marketing and brand strategy |
| -- | cartoon book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 06/13/2025 | Amazon | 2990.00 | AMD2-580 | 1 | 658.8 SRI | 23879 | 07/20/2025 | 06/20/2025 | 06/20/2025 | 1490.00 | 06/13/2025 | Books |