Recommended by: Kallol Das

Summary: The First-of-its kind Cartoon Book to Master Modern Marketing Marketing and brand strategy can often seem like complex and mysterious disciplines, full of jargon, buzzwords, and concepts. Given the complexity, many people struggle with understanding how to effectively market and brand their products or services. Moreover, the business challenges they face in real life can often go unspoken or unaddressed in the mainstream business world. That's where "Mindful Marketing" comes in. In this book, Rajesh Srinivasan, delves into the most critical aspects of marketing, brand, culture and innovation, drawing from his real-time industry and consulting experience. What sets this book apart is its application of cartoons and captivating visuals, which transform mundane business concepts into captivating stories. You will also find a wealth of metaphors and analogies that deepen your understanding.