Brand together : how co-creation generates innovation and re-energizes brands by Nicholas Ind, Clare Fuller, Charles Trevail

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TextLanguage: English Publication details: London: Kogan Page 2012Edition: 1st edDescription: x, 172p., bib., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 IND (Browse shelf(Opens below))		Available		12620

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Previous	658.827 HOL The global brand : how to create and develop lasting brand value in the world market	658.827 HOL Holistic approaches to brand culture and communication across industries	658.827 IND Living the brand : how to transform every member of your organization into a brand champion ; in association with marketing	658.827 IND Brand together : how co-creation generates innovation and re-energizes brands	658.827 IND Living the brand : how to transform every member of your organization into a brand champion	658.827 JIN Fashion brand internationalization : opportunities and challenges	658.827 JOH Branding : in five and a half steps : with over 900 illustrations	Next

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