New strategic brand management : advanced insights and strategic thinking by Jean Noel Kapferer

By:

Material type: Text

TextLanguage: English Publication details: London: Kogan Page 2012Edition: 5th edDescription: xviii, 492p., bib., ind. 24 cm x 18 cmISBN:

Subject(s):

DDC classification:

List(s) this item appears in: Brands & Branding Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8343 KAP (Browse shelf(Opens below))	Available	10426
Books	KEIC	658.8343 KAP (Browse shelf(Opens below))	Available	13638

Browsing KEIC shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8343 HUG Who stole my customer ? : winning strategies for creating and sustaining customer Loyalty	658.8343 JAF Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership	658.8343 KAP New strategic brand management : advanced insights and strategic thinking	658.8343 KAP New strategic brand management : advanced insights and strategic thinking	658.8343 KRU The influence of culture and personality on customer satisfaction an empirical analysis across countries	658.8343 KUM Consumer behaviour includes online buying trends	658.8343 LIF Lifestyle marketing : concepts and cases	Next

There are no comments on this title.

to post a comment.