Managing services marketing : text and readings by John E. G. Bateson and K. Douglas Hoffman

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Material type: Text

TextLanguage: English Publication details: New York: The Dryden Press 1999Description: xxvi, 471p., ind. 28 cm x 22 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 BAT (Browse shelf(Opens below))		Available		3048
Books	KEIC	658.8 BAT (Browse shelf(Opens below))		Available		2499

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Previous	658.8 BAM Nine timeless nuggets : essential marketing for the young and ambitious	658.8 BAR Forensic marketing : the professional's guide to optimising results from marketing communication	658.8 BAR Relationship marketing : a consumer experience approach	658.8 BAT Managing services marketing : text and readings	658.8 BAT Managing services marketing : text and readings	658.8 BEC Selling the invisible : a field guide to modern marketing	658.8 BEC Selling the invisible : a field guide to modern marketing	Next

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