Promotional culture : advertising, ideology and symbolic express by Andrew Wernick

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TextLanguage: English Publication details: London: Sage Publications Ltd. 1991Description: ix, 208p., bib., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.101 WER (Browse shelf(Opens below))		Available		11372

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Previous	659.1 ZYM The end of advertising as we know it	659.101 ADV Advertising theory	659.101 BOU Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection	659.101 WER Promotional culture : advertising, ideology and symbolic express	659.1011 KEL Advertising account planning : planning and managing an IMC campaign	659.1014 COO The discourse of advertising	659.1014 COO The discourse of advertising	Next

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