Consumer-brand relationships : theory and practice

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TextPublication details: New York: Routledge, 2017.Description: xxvi, 424p., ref., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8343 CON (Browse shelf(Opens below))	Available	17000

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Previous	658.8343 ATK The culting of brands : when customers become true believers	658.8343 BHO Beyond customer satisfaction to customer loyalty : the key to greater profitability	658.8343 CAT Socio-lifestyle marketing : the new science of identifying, classifying and targeting consumers worldwide	658.8343 CON Consumer-brand relationships : theory and practice	658.8343 COP From voices to results : voice of customer questions, tools, and analysis : proven techniques for understanding and engaging with your customers	658.8343 DAN Let them eat cake marketing luxury to the masses as well as the classes	658.8343 DEN Satisfaction how every great company listens to the voice of the customer	Next

2017-11-16

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