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Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler and Ajay Pandit
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2015Edition: 6th edDescription: xxii, 711p., ind. 24 cm x 18 cmISBN: - 9781259026812
- aligning strategy
- building customer relationship
- cases
- consumer behaviour
- customer defined service
- customer expectations
- customer service
- delivering and performing service
- employer's roles
- financial and economic impact of service
- integrated service marketing communications
- managing demand and capacity
- marketing
- physical evidence and servicescape
- pricing of service
- service design
- service industries
- service innovation and design
- service recovery
- services marketing
- 658.8 SER
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
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| Text Book | KEIC | 658.8 SER (Browse shelf(Opens below)) | Available | 13653 | ||
| Text Book | KEIC | 658.8 SER (Browse shelf(Opens below)) | Available | 13654 | ||
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| Text Book | KEIC | 658.8 SER (Browse shelf(Opens below)) | Available | 15886 | ||
| Text Book | KEIC | 658.8 SER (Browse shelf(Opens below)) | Available | 12717 |
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