Asian brand strategy : how Asia builds strong brands by Martin Roll

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Material type: Text

TextLanguage: English Publication details: New York: Palgrave Macmillan 2006Description: xviii, 254p., app., bib., ind. 24 cm x 16 cmISBN:

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List(s) this item appears in: Brands & Branding Books

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 ROL (Browse shelf(Opens below))	Available	12635
Books	KEIC	658.827 ROL (Browse shelf(Opens below))	Available	12636

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Previous	658.827 RIV The making of a name : the inside story of the brands we buy	658.827 ROB The future beyond brands lovemarks	658.827 ROB Beloved brands : playbook for how to build a brand your consumers will love	658.827 ROL Asian brand strategy : how Asia builds strong brands	658.827 ROL Asian brand strategy : how Asia builds strong brands	658.827 ROM How brands grow : Including emerging markets, services and durables, new brands and luxury brands part 2	658.827 ROM How brands grow : Including emerging markets, services and durables, new brands and luxury brands part 2	Next

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