Ad critique : how to deconstruct ads in order to build better advertising by Nancy R. Tag

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TextLanguage: English Publication details: California: Sage Publication 2012Description: xiv, 198p., ind. 23 cm x 19 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.1 TAG (Browse shelf(Opens below))	Available	16370

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Previous	659.1 SWA Soap Opera : the inside story of Procter and Gamble	659.1 SWA Soap Opera : the inside story of Procter and Gamble	659.1 SWA A golden era ahead for advertising	659.1 TAG Ad critique : how to deconstruct ads in order to build better advertising	659.1 TEL Effective advertising : understanding when, how, and why advertising works	659.1 TEL Effective advertising : understanding when, how, and why advertising works	659.1 THO The principles of advertising at work	Next

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