Dynamics of international advertising : theoretical and practical perspectives by Barbara Mueller

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TextLanguage: English Publication details: New York: Peter Lang Publishing, Inc. 2011Edition: 2nd edDescription: x, 368p., ref., ind. 25 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 MUE (Browse shelf(Opens below))		Available		10300

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Previous	659.1 MOR Advertising, principles and practices	659.1 MOR PR - a persuasive industry? : spin, public relations and the shaping of the modern media	659.1 MUE International advertising : communicating across cultures	659.1 MUE Dynamics of international advertising : theoretical and practical perspectives	659.1 MUR Advertising : an IMC perspective	659.1 MYE Ad worlds : brands, media, audienceas	659.1 MYE ADbashing : surviving the attacks on advertising : why the future of advertising and media depend upon the changes we make and the risks we take today	Next

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