Advertising its role in modern marketing by Dean M. Krugman, Leonard N. Reid and Watson S. Dunn

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TextLanguage: English Publication details: Texas: Dryden Press 1994Edition: 8th edDescription: xxv, 617p., ind. 29 cm x 22 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 KRU (Browse shelf(Opens below))		Available		796

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Previous	659.1 KRI Desi dream merchants	659.1 KRI Desi dream merchants	659.1 KRI Learning of an advertising practitioner	659.1 KRU Advertising its role in modern marketing	659.1 LAN Advertising by design : creating visual communications with graphic impact	659.1 LAS The last word	659.1 LED Careers in advertising	Next

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