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Creating powerful brands by Leslie De Chernatony, Malcolm McDonald and Elaine Wallace

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York: Butterwoth Heinemann 2015Edition: 4th edDescription: xxiii, 483p., ind. 22 cm x 18 cmISBN:
  • 9781856178495
Subject(s): DDC classification:
  • 658.827 CHE
List(s) this item appears in: Brands & Branding Books
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