How to kill a unicorn and build bold ideas that make it to market, transform industries and deliver growth by Mark Payne

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TextLanguage: English Publication details: London: Nicholas Brealey Publishing 2014Description: 288p., ind. 22 cm x 13 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 PAY (Browse shelf(Opens below))		Available		13910

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Previous	658.8 PAR Preparing the marketing plan	658.8 PAR Marketing mixology: four essential ingredients for marketing success	658.8 PAR Marketing mixology: four essential ingredients for marketing success	658.8 PAY How to kill a unicorn and build bold ideas that make it to market, transform industries and deliver growth	658.8 PER Basic marketing : a global managerial approach (with CD)	658.8 PIL Winning ways : how "winning" companies create the products we all want to buy	658.8 PLA Thriving in a new world economy : proceedings of the 2012 World marketing congress/ cultural perspectives in marketing conference	Next

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