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Strategic sport marketing by David Shilbury, Shayne Quick and Hans Westerbeek

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TextLanguage: English Publication details: Australia: Allen and Unwin 2008Edition: 2nd edDescription: xii, 340p., bib., ind. 23 cm x 17 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	796.0698 SHI (Browse shelf(Opens below))		Available		8261

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Previous	796.069 SPO Sport management : Principles and applications	796.0698 CON Consumer behavior knowledge for effective sports and event marketing	796.0698 DAV The olympic games effect : how sports marketing builds strong brands	796.0698 SHI Strategic sport marketing	796.0698 THE The Marketing of Sport	796.082 TOF New sporting femininities : embodied politics in postfeminist times	796.0954 IND Go! : India's sporting transformation	Next

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