Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch

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TextLanguage: English Publication details: Chicago: Irwin 1995Edition: 3rd edDescription: xvi, 762p., glos., ind. 27 cm x 21 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.1 BEL (Browse shelf(Opens below))	Available	1235

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