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Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack
Material type:
TextLanguage: English Publication details: New Delhi: Prentice Hall of India 2007Edition: 3rd edDescription: xix, 515p., ind. 28 cm x 22 cmISBN: - 9788120333055
- advertising
- brand management
- buyer behaviour
- communication in marketing
- consumer
- corporate image
- customer relationship management
- design
- entrepreneurial
- IMC advertising
- integrated marketing communication
- integrated tools
- internet marketing
- media selection
- personal selling
- promotional tools
- promotions opportunity analysis
- public relations
- small business
- trade promotions
- 659.1 CLO
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.1 CLO (Browse shelf(Opens below)) | Available | 7271 |
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