Truth : new rules for marketing in a skeptical world by Lynn Upshaw

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TextLanguage: English Publication details: New Delhi: PHI Learning Pvt. Ltd. 2008Description: vii, 279p., app., notes, bib, ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 UPS (Browse shelf(Opens below))		Available		7975

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Previous	658.8 TRO The power of simplicity : a management guide to cutting through the nonsense and doing thinking right	658.8 TUL Marketing research : measurement and method	658.8 TUR How to think like the world's greatest marketing minds	658.8 UPS Truth : new rules for marketing in a skeptical world	658.8 USI Using market knowledge	658.8 USI Using market knowledge	658.8 VAR The business of marketing	Next

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