The fall of advertising and the rise of PR by Al Ries and Laura Ries

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TextLanguage: English Publication details: New York: HarperCollins Publishers Inc. 2002Edition: 1st edDescription: xxi, 295p., ind. 22 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659 RIE (Browse shelf(Opens below))		Available		4144
Books	KEIC	659 RIE (Browse shelf(Opens below))		Available		4394

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Previous	659 PUB Public communication campaigns	659 REI High visibility : the making and marketing of professionals into celebrities	659 RIE The fall of advertising and the rise of PR	659 RIE The fall of advertising and the rise of PR	659 SCH Lifestyle and event marketing : building the new customer partnership	659 SEH 9 secrets of advertising	659 SEH 9 secrets of advertising	Next

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