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Strategic brand management for b2b markets : a road map for organizational transformation by Sharad Sarin

Material type: TextTextLanguage: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2010Description: xix, 262p., ind., ref. 22 cm x 14 cmISBN:
  • 9788132105220
Subject(s): DDC classification:
  • 658.827 SAR
List(s) this item appears in: Brands & Branding Books
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