Marketing : an introductory text by Michael J. Baker

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Material type: Text

TextLanguage: English Publication details: London: Macmillan Education Ltd. 1985Description: xiii, 503p., app., ind. 23 cm x 16 cmISBN:

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List(s) this item appears in: Marketing books List

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658 BAK (Browse shelf(Opens below))	Available	7546

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Previous	658 AND An introduction to management science : quantitative approaches to decision making (with CD)	658 APH Aphorisms on being human	658 BAC Winning behavior : what the smartest, most successful companies do differently	658 BAK Marketing : an introductory text	658 BAL Revealing the corporation. perspectives on identity, image, reputation, corporate branding, and corporate-level marketing	658 BAN Management essentials : a recipe for business success	658 BAR The essence of management	Next

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