Marketing of high-technology products and innovations by Jakki J Mohr, Sanjit Sengupta and Stanley Slater

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TextLanguage: English Publication details: New Delhi: Pearson Education 2015Edition: 3rd edDescription: 542p., ind. 25 cm x 20 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8 MOH (Browse shelf(Opens below))	Available	15216

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Previous	658.8 MIN Gimmicks make money in retailing	658.8 MOB Mobile marketing : an introduction	658.8 MOE Party marketing : the easiest way to achieving success	658.8 MOH Marketing of high-technology products and innovations	658.8 MOL The future of marketing : practical strategies for marketers in the post-internet age	658.8 MOO Crossing the chasm : marketing and selling high-tech products to mainstream customers	658.8 MOO Tribal knowledge : business wisdom brewed from the grounds of starbucks corporate culture	Next

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