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Marketing research : an applied orientation by Naresh K. Malhotra and Satyabhushan Dash
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TextLanguage: English Publication details: New York: Prentice Hall International 2016Edition: 7th edDescription: xxx, 968p., app., notes, ind. 28 cm x 22 cmISBN: - 9789332555693
- analysis
- cases
- causal research
- cluster
- correlation and regression
- data collaction
- discriminant and logit
- distribution
- ethics
- factor
- hypothesis testing
- international
- marketing research
- measurement and scaling
- methodology
- personal
- preparation
- questionnaire and form
- report preparation and presentation
- reseach design formulation
- sampling
- SPSS window
- structural equation modeling
- survey
- telephone
- 658.83 MAL
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