Marketing metrics : the manager's guide to measuring marketing performance by Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein

Material type: Text

TextLanguage: English Publication details: Uttar Pradesh: Pearson India 2016Edition: 3rd edDescription: xv, 439p., bib., note., ind. 24 cm x 18 cmISBN:

9789332578050

Subject(s):

DDC classification:

658.83 MAR

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.83 MAR (Browse shelf(Opens below))		Available		18424

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