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Marketing management : planning, implementation and control : global perspective Indian context by V S Ramaswamy and S Namakumari

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi: Macmillan India Ltd 2002Edition: 3rd edDescription: xxxv, 748., bib., ind. 27 cm x 21 cmISBN:
  • 0333937198
Subject(s): DDC classification:
  • 658.8 RAM
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