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The origin of brands: Discover the natural laws of product innovation and business survival

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York: Harper Collins Publishers Inc. 2004Edition: 1st edDescription: x, 308p., ind. 22 cm x 15 cmISBN:
  • 0060570148
Subject(s): DDC classification:
  • 658.827 RIE
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