Rise of rural consumers in developing countries : harvesting 3 billion aspirations by Vijay Mahajan and Kathy Warbelow

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TextLanguage: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2016Description: xxv, 168p., ind. 25 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	339.47091724 MAH (Browse shelf(Opens below))		Available		14585

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Previous	339.47019 YAR Decoding the new consumer mind : how and why we shop and buy	339.47083 Analyzing children's consumption behavior : ethics, methodologies, and future considerations	339.4709 OXF The Oxford handbook of the history of consumption	339.47091724 MAH Rise of rural consumers in developing countries : harvesting 3 billion aspirations	339.470954 COM The coming of consumer society	339.470954 TOW Towards sustainable consumption and lifestyles : some insights	339.470973 SIL Trading up: Why consumers want new luxury goods--and how companies create them	Next

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