Denial, desire, immersion : Evolution of Indian consumers by Kishore Chakraborti
Material type:
TextLanguage: English Publication details: New Delhi, Bloomsbury Publishing: 2019.Description: xxii, 202p., note. 23 cm x 15 cmISBN: - 9789387146914
- 658.8342 CHA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8342 CHA (Browse shelf(Opens below)) | Available | 22798 | ||
| Books | KEIC | 658.8342 CHA (Browse shelf(Opens below)) | Available | 19546 |
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| 658.8342 CAS Cases in consumer behaviour | 658.8342 CHA Why people (don't) buy : the go and stop signals | 658.8342 CHA Emotion and reason in consumer behaviour | 658.8342 CHA Denial, desire, immersion : Evolution of Indian consumers | 658.8342 CHA Denial, desire, immersion : Evolution of Indian consumers | 658.8342 CHH Consumer behaviour | 658.8342 CON Consumer value : a framework for analysis and research |
Content:
Section 1: March of the Tribes
Chapter 1: The Days of the Brahmin
Chapter 2: Crossing the Bridge
Chapter 3: From Ascetic to Karmic
Chapter 4: The Rise of the Banniya
Chapter 5: The Rise of the Shudra
Section 2: Changing Power Structure
Chapter 6: Portrait of the Patriarch --------
Chapter 7: From Youthful to Youth
Chapter 8: March of the Millennial -------
Section 3: Simmering Cauldron
Chapter 9: The Changing Indian Woman
Chapter 10: Facts and Fiction
Section 4: Melting Pot
Chapter 11: Retail Today
Chapter 12: Reverse Colonization
Section 5: New Rules, New Tools
Chapter 13: Emerging Paradigm of Marketing
Chapter L4: Implications of Digital Media A Consumer Point of View
Chapter 15: Epilogue
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