Pictorial metaphor in advertising by Charles Forceville

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Material type: Text

TextLanguage: English Publication details: London: Routledge 1996Description: x, 233p., notes, bib., ind. 15 cm x 23 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.104 FOR (Browse shelf(Opens below))		Available		1954

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Previous	659.104 BRO The advertising budget: The advertisers guide to budget determination	659.104 BRO Accountable advertising : a handbook for managers and analysts	659.104 BRO Accountable advertising : a handbook for managers and analysts	659.104 FOR Pictorial metaphor in advertising	659.104 HER Specialty advertising : new dimensions in creative marketing	659.104 SAU Best ads sex in advertising	659.104 SAU Best ads shock in advertising	Next

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