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Tested advertising copy : 201 tested of 480 ads, with factual results in readership, inquiries or sales-and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard and Schwerin by Carroll J. Swan

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Material type: Text

TextLanguage: English Publication details: New York: INK Books 1955Description: 208p. 28 cm x 27 cmSubject(s):

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659 SWA (Browse shelf(Opens below))		Available		8879

Previous	No cover image available	No cover image available	No cover image available	No cover image available			No cover image available	Next
Previous	659 SIN Your future in advertising	659 SRI An insider's view of Indian advertising	659 SRI An insider's view of Indian advertising	659 SWA Tested advertising copy : 201 tested of 480 ads, with factual results in readership, inquiries or sales-and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard and Schwerin	659 TAS The best advertising and design in the world	659.01 BRI The advertising handbook	659.0202 DIR Directory of members 2013-2014	Next

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