Selling the invisible : a field guide to modern marketing by Harry Beckwith

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Material type: Text

TextLanguage: English Publication details: New York: Warner Books, Inc. 1997Description: xx., 252p. 20 cm x 13 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 BEC (Browse shelf(Opens below))		Available		2090
Books	KEIC	658.8 BEC (Browse shelf(Opens below))		Available		2157

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Previous	658.8 BAT Managing services marketing : text and readings	658.8 BAT Managing services marketing : text and readings	658.8 BEC Selling the invisible : a field guide to modern marketing	658.8 BEC Selling the invisible : a field guide to modern marketing	658.8 BEL Readings in marketing management	658.8 BEN The designer's guide to marketing and pricing : how to win clients and what to charge them	658.8 BER Marketing	Next

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