Branding concepts and process by Debashis Pati

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Material type: Text

TextLanguage: English Publication details: New Delhi: Macmillan India Ltd. 2002Description: xi, 212p., app. 22 cm x 14 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 PAT (Browse shelf(Opens below))	Lost	3940

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Previous	658.827 PAR FCB ULKA : brand building advertising : concepts and case	658.827 PAR Draftfcb + Ulka brand building advertising : concept and cases	658.827 PAR Brand admiration : building a business people love	658.827 PAT Branding concepts and process	658.827 PAU No money marketing : from upstart to big brand on a frugal budget	658.827 PEA Building brands directly : creating business value from customer relationships	658.827 PEG Store presentation and design branding the store No.2	Next

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