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The brand innovation manifesto : how to build brands, redefine markets and defy conventions by John Grant

By: Material type: TextTextLanguage: English Publication details: West Sussex: John Wiley and Sons Ltd. 2006Description: xvii, 310p., ref., ind. 23 cm x 16 cmISBN:
  • 0470027517
Subject(s): DDC classification:
  • 658.827 GRA
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